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What does this calculator estimate?
100,000 monthly views at a $2 RPM earn an estimated $200 per month. RPM already accounts for YouTube's 45% cut of ad revenue, so it is the number to multiply views by. Set your own RPM from YouTube Analytics in the BoringToolsKit YouTube revenue calculator.
- RPM is creator revenue per 1,000 views after YouTube's revenue share. (Source: Google)
- A $2 RPM means $200 per 100,000 views; finance and business niches often run far higher. (Source: Google)
- Ad revenue is only part of creator income; memberships and sponsorships are excluded. (Source: BoringToolsKit calculation methodology)
YouTube monetization requirements and realistic payouts
Monetization eligibility comes from the YouTube Partner Program, not from view counts alone. Google's published thresholds for ad revenue are 1,000 subscribers plus either 4,000 qualified watch hours on long form videos in the last 365 days or 10 million qualified Shorts views in the last 90 days.
Hitting a threshold makes a channel eligible to apply; acceptance still depends on following YouTube's channel monetization policies, and each revenue feature has extra requirements such as country availability and accepting the relevant contract modules.
Payout size depends on RPM, which is ad revenue per 1,000 views after YouTube's share, as reported in YouTube Analytics. Entertainment niches often run under $3, finance and business topics can exceed $10, and the worked example below uses a $2 RPM; cash your own numbers into the calculator above.
Ad revenue is only one income stream. Google's monetization features also include channel memberships, Super Chat and Super Stickers, Super Thanks, YouTube Premium revenue, and shopping, none of which are counted in RPM.
From views to dollars: the monetization formula applied
The formula is Estimated revenue = views x RPM / 1000. RPM is ad revenue per thousand views, so views divided by 1,000 and multiplied by RPM gives estimated dollars.
Worked example: 100,000 views at a $2 RPM earn 100,000 / 1,000 = 100, then 100 x $2 = $200 for the month.
Worked example: 250,000 views at a $4.50 RPM earn 250,000 / 1,000 = 250, then 250 x $4.50 = $1,125 for the month.
Shorts RPM differs from long form RPM, so run Shorts views and long form views through the formula separately with each format's own RPM value.
How this calculator works
Formula
Estimated revenue = monthly views x RPM / 1000.
Worked example
100,000 views at a $2 RPM earns an estimated $200 per month.
Assumptions to verify
- RPM is revenue per thousand views after YouTube's share, as reported in YouTube Analytics.
- Actual payouts vary by niche, geography, and season.
Frequently asked questions
What is a good RPM on YouTube?
It varies widely by niche: entertainment often under $3, finance and business topics can exceed $10.
Does RPM include sponsorships?
No. RPM covers YouTube monetization revenue only; brand deals and memberships are separate.
Cite this tool
BoringToolsKit. “YouTube Monetization & Revenue Calculator.” boringtoolskit.com/youtube-revenue-calculator/. Free to reference in articles, syllabi, and answer posts with a link.
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