# AI Visibility Checker

> AI visibility checker: run a guided audit across ChatGPT, Perplexity, Gemini and Copilot with ready-made prompts, score your mentions, and get honest fixes. Free, private, runs in your browser.

- **Canonical URL:** https://boringtoolskit.com/ai-visibility-checker/
- **Category:** Text & Developer Tools
- **Evidence level:** authored-methodology
- **Reviewed:** July 26, 2026
- **Last verified:** 2026-09-20
- **Privacy:** Inputs and results stay in this browser unless the page clearly labels an external request.

## How it works

Each of eight buyer style prompts is run on four AI engines (ChatGPT, Perplexity, Gemini, and Copilot), giving 32 scored answers per audit. Every prompt carries a weight from 1 to 3, and each answer earns a multiplier: 1.5 for a mention with a link to your site, 1 for a plain mention, 0.5 for a generic answer with no brands, and 0 when you are absent or a competitor is named instead. The weights sum to 17 points per engine, so the baseline maximum is 68 points; plain mentions in every answer score exactly 100 percent, and linked mentions can push the raw total above that.

## Worked example

Run all 32 prompt and engine combinations and suppose you get a linked mention on prompts worth 12 weight points (12 × 1.5 = 18), a plain mention on prompts worth 16 points (16 × 1 = 16), and generic no brand answers on prompts worth 8 points (8 × 0.5 = 4). The remaining 32 weight points return nothing for you (68 - 12 - 16 - 8 = 32), so your total is 18 + 16 + 4 = 38 out of 68, an AI visibility score of about 56 percent.

## Assumptions

- You run each generated prompt yourself in each engine and record the outcomes accurately; the calculator scores your entries locally in the browser and does not query the engines on its own.
- Prompt weights reflect purchase intent: direct asks and recommendation requests carry a weight of 3, comparison, alternatives, and similar prompts carry 2, and the open-ended watchdog prompt carries 1.
- A linked mention is worth 1.5 times a plain mention because the link is immediately actionable and sends referral traffic, while generic answers with no brands still earn partial credit since your category at least appears in the answer.

## Common questions

### What does an AI visibility checker measure?

It measures how often AI engines name your brand when people ask buyer style questions about your category. This tool scores 8 prompts across ChatGPT, Perplexity, Gemini, and Copilot, weighting each mention by intent and giving extra credit when the engine links to your site.

### What is a good AI visibility score?

Under 20 percent usually means the engines answer category questions without naming you, 20 to 50 percent shows a patchy presence, and above 50 percent is strong. Plain mentions in every one of the 32 answers would score 68 points, or exactly 100 percent, and linked mentions can push the raw total even higher.

### Why did my score change between runs?

AI answers are generated fresh each time and shift with phrasing, location, and model updates. Run the same prompts two or three times per engine when a result surprises you, treat a few points of movement as noise, and treat a swing of 10 points or more over a month as a real signal.

## Related tools

- /keyword-density-checker/
- /share-of-voice-calculator/
- /conversion-rate-calculator/

## Sources

- [GEO: Generative Engine Optimisation](https://arxiv.org/abs/2311.09735)
- [Introducing ChatGPT search](https://openai.com/index/introducing-chatgpt-search/)
- [AI Overviews Reduce Clicks by 34.5%](https://ahrefs.com/blog/ai-overviews-reduce-clicks/)

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